U.S. Redbook YoY
Published:
Redbook YoY is a weekly gauge of U.S. retail sales growth compared with the same period a year earlier. It is produced by Redbook Research and focuses on same-store sales trends at large retailers.
Full explanation
The Johnson Redbook Index is a proprietary private-sector indicator of retail sales momentum. The year-over-year reading compares current same-store sales with the comparable period a year earlier, giving a high-frequency read on consumer spending before many official monthly reports. It is watched as a timely, but sample-based, signal rather than a complete measure of all U.S. retail activity.
Why traders watch it
Traders watch it for an early read on consumer demand, which can influence expectations for growth, inflation pressure and Federal Reserve policy. Because it is weekly, it can shape short-term market narratives around retail momentum.
Stronger vs weaker outcomes
A stronger-than-expected reading may suggest firmer consumer spending at covered retailers. A weaker-than-expected reading may suggest softer retail momentum, though one week’s data can be noisy.
Typical volatility
It is a proprietary index with limited public methodology detail and does not cover the entire retail sector. Seasonal timing, holidays and retailer mix can affect year-over-year comparisons.
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